Your brand may be the face of your business, but that doesn’t mean it can’t use a lift once in a while. As trends, styles and tastes change, your brand needs to adapt in order to best suit a changing consumer base. This applies to businesses of all sizes, from small businesses to international corporations.
Imagine you're starting a new business. Let's call it a law firm. You really love yellow. I mean, your house is yellow, your favorite fruit is a banana. You get it. I'm sorry to say, that yellow may not be the best color for your shiny new logo.